Google’s First 1000 Results

Remember, PageRank alone cannot get you high rankings. We’ve mentioned before that PageRank is a multiplier; so if your score for all other factors is 0 and your PageRank is twenty billion, then you still score 0 (last in the results). This is not to say PageRank is worthless, but there is some confusion over when
PageRank is useful and when it is not. This leads to many misinterpretations of its worth. The only way to clear up these misinterpretations is to point out when PageRank is not worthwhile.

If you perform any broad search on Google, it will appear as if you've found several thousand results. However, you can only view the first 1000 of them.

Understanding why this is so, explains why you should always concentrate on “on the page” factors and anchor text first, and PageRank last. Assume that you perform a search on Google and it returns 200,000 results. If we were to calculate every factor for each 200,000 pages – do you think it would really take just 0.34 seconds to search? The answer to speeding up the search is to get a subset of documents that are most likely to be related to the query. This subset of documents needs to be larger than the number of search results. For example, let’s say that number is 2000. What the search engine does is query the whole database using 2 or 3 factors, finding the 2000 documents that rank highest for them. (Remember, there were 200,000 possible documents, and that’s the number that actually gets shown). Then the engine applies all the
factors to those 2000 and ranks them accordingly. Because there’s a drop in the quality of the results (not the pages) at the bottom of this subset, the engine just shows the first 1000. PageRank is almost certainly not one of those factors.

Notice how before, we highlighted the word “related,” in creating the subset of 2000 pages. The search engine is looking for pages that are on-topic. If we included PageRank in that list we’d get a lot of high PageRank pages with topics that are only slightly related (because of the second factor), but that’s not what
we want.

Why this is critical:

You must do enough "on the page" work and/or anchor text work to get into that subset of 2000 pages for your chosen key phrase, otherwise your high PageRank will be completely in vain. PageRank means nothing if you do not have enough ranking from other factors to make it into the first subset.

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