Links out of your site

When considering links out of your site there is one golden rule:


Generally, you will want to keep PageRank within your own site. This does not mean that you will lose PageRank from your site by linking out, but that the total PageRank within it may be lower than it could have been had you not linked out. From this, we can derive another rule, which gives away as little PageRank as possible (meaning that we are giving our own pages as much PageRank as possible):


The best outbound link PageRank scenario occurs when the outbound link comes from a page that has both:
a) A low PageRank
and
b) A lot of links to pages on your site.


How can this best be achieved? One way would be by writing reviews of the 

sites we link out to on a separate page of our site, and by providing a link to 

those reviews along with each hyperlink to the external site. Optionally, it would 

be okay if these pages open in another window but DO NOT open these pages 

using javascript because the spiders cannot yet follow this. 

For example, we can do something like this with each link to an external site:
The best search engine resource and 

forum site in the world Read my 

flattering review of them here.

Make sure that the review page also links back to a page in your own site that is 

high up its structure. (It’s best if this is your home page, but any important page 

will do.) By doing this, you’ve significantly reduced the amount of PageRank

you’ve let out of your site! We’ve targeted the distribution of PageRank to the 

home page to ensure that less is passed back through your links page (which 

would be a wasted opportunity), and more is put elsewhere in your site. Your 

links page also needs to link to your home page and the other major pages of 

your site. However, place no other links on the review page (besides the home

page link).



It’s very good if someone links to your review page, so in addition you may let
the site you've linked to know that you have reviewed them – it is quite possible
you will get two links from their site (one to your site and one to the review of
their site). This is all very complicated in text form, so here's a simplified example
to show the principle and its effect.