What is PageRank?

PageRank is Google's method of measuring a page's "importance." When all
other factors such as Title tag and keywords are taken into account, Google uses
PageRank to adjust results so that sites that are deemed more "important" will
move up in the results page of a user's search accordingly.
A basic overview of how Google ranks pages in their search engine results
pages (SERPS) follows:
1) Find all pages matching the keywords of the search.
2) Rank accordingly using "on the page factors" such as keywords.
3) Calculate in the inbound anchor text.
4) Adjust the results by PageRank scores.
In reality, it’s slightly more complex and we’ll discuss this in more depth later, but
for now the above description serves our purposes.
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